Married vs Single Essay

Most people would agree that getting married is a happy occasion. People think their lives are going to be better when they get married because the husband and wife are going to spend their times together. However, some people think when they are single, their lives are going to be better because of they have more freedom than when they get married. Some of the differences are social relationships and free time. The first difference is social relationships. For example, people who are married are together until they get divorced or until death. Married couples have social relationships with their children when they talk and express their inner feelings. Also, that is how parents have close relationships with their children. On the other hand, single people are living different lifestyles when I come to social relationships. In fact, single people are having social relationships when they are talking with a friend or boyfriend/girlfriend. Single people can make their own decision about who or who not to have a social relationship with. The second difference is free time. To better explain, people who get married are responsible to spend quality time with their family. They also have to spend time assisting their children with their homework. Truthfully speaking, responsible husbands or wives need to spend time together in order to avoid future problems. In contrast, single people spend their free time anyway they want to. If truth needs to be told, they don’t have to make any commitments toward anybody. Finally, married people have a busy time with their family such as working, shopping, and they can’t spend too much time with friends. In contrast, single people have their school, work, and shopping, and they have a lot of freedom to hang out with their friends In brief, married and single people are very different in many ways. As I have shown it in the above paragraphs, they are not similar in their relationship as well as their free time. In my opinion, people who believe that married people and single people are alike are fooling themselves. It is important to remember that married and single people don’t have much in common.

Beowulf Discussion Questions

E4-9-2-Beowulf Discussion Questions #11. Herot was the place in which men would gather with their King, drink mead and listen to bards sing songs of God. 2. Grendel’s lair is like a swamp it is far away from the kingdom and it is where the other monsters live as well. Grendel’s lair compared to Herot which is lavish and elaborate and not swampy and stinky. 3. The significance of Grendel being descended from Cain was so significant because Cain killed his own brother, Abel the first murder in the Bible. 4.Grendel attacks Herot because he does not like the songs about God’s creation of the earth sung by the bards it makes him angry. 5. Herot symbolized the greatness of the kingdom before the coming of Grendel. Unfortunately after it became a place of fear and concern many people stopped coming to celebrate the King’s excellence because they were afraid of Grendel. 6. Hrothgar’s lieutenant was concerned about the arrival of Beowulf & men because he was not sure of what they wanted, he was being cautious. 7.The lieutenant soon realizes Beowulf as a hero when they arrive onshore as outsiders without fear stating his business as being a help to the King by killing Grendel. 8. Unferth brings up Beowulf ’swimming match with Brecca because he wanted to prove Beowulf isn’t the hero everyone says he is. In return, Beowulf responds by saying first of all that he is drunk and that he did slay the monster and eight other sea beasts. 9. Welthow is the Queen and also the hostess in Herot. The narrator praises her for being so kind and serving other before herself. 10. Hrothgar’s speech is significant because he speaks to all telling them to bond together in battle trust no one else other than your men and you will all have true victory. 11. As Beowulf and his men wait for Grendel’s arrival, Beowulf thinks that he is as dangerous as Grendel and that his men fear for their lives doubting if they will even live until morning. 12. Grendel is referred to as a demon or dreadful monster. Grendel symbolizes the evil that is tormenting the Danes.

Anomalous 2ndary growth in dicot and monocot system

DICOT STEM Plants showing anomalous secondary growth can be studied in two main groups. (1) Those in which cambium of normal type is present and persists but by peculiarity or irregularity in its activity develop vascular tissues of unusual arrangement. (2) Those in which the normal cambium either does not develop or in soon replaced by another cambium. This abnormal cambium may either develop from cortex or pericycle and shows abnormal activity.NORMAL CAMBIUM WITH ABNORMAL ACTIVITY: Aristolochia Stem: During secondary growth inter and intra fascicular cambium becomes active and forms a ring. The inter fascicular cambium cuts vascular tissue and the inter fascicular cambium forms parenchyma. The strands thus remain discrete. The growth rings are visible in xylem. With the increase of secondary tissue pith and rays are partly crushed. This crushing is probably a result of resistance offered to the expanding vascular system by the perivascular cylinder (pericycle).This slender also bre aks up after some time at the rays. Adjacent parenchyma cells invade the breaks by intrusive growth and may differentiate into sclereide. The intra fascicular cambium at places forms parenchyma which results in the bifurcation of bundles phellogen is formed from the hypodermis. It is initiated as isolated vertical strips extending from node to node and takes several years to spread over the entire surface. The cork developed is layered and considerable amount of phellogen (secondary cortex) is developed lenticles are also formed.ANOMALOUS SECONDARY GROWTH IN MONOCOT STEM In monocotyledons normally the vascular bundles are closed. The cambium being absent the secondary growth is absent; but in some plants like dracaema and Yucca secondary growth takes place.Dracaens Stem:(1) The young stem has typical structure i.e. epidermis is followed by sclerenchymatous hypodermis. A large number of closed collateral bundles are scattered in ground tissue.(2) One of the outer layers of cells from the ground tissue becomes meristematic and functions as cambium. The cambium formed in the region which has ceased elongating.(3) The activity of this  cambium is more on the inner side and very little on the outside where it forms only parenchyma. On the inner side it forms xylem and parenchyma in alternate patches. The inner parenchymatous cells are called conjunctive tissue.(4) After a short while the activity of cambium on inner side changes and above the xylem is starts forming phloem and then again xylem. Thus phloem becomes encircled by xylem and ring of leptocentric (amphibasal) vascular bundle is formed. The xylem formed earlier has bigger vessels.(5) Around each vascular bundle is developed sclerenchymatous sheath.(6) The cambium after sometime alters its activity and forms xylem on the inner side, at those places where it was previously forming the parenchyma and parenchyma in place of xylem. Similar to earlier case again by change in activity it forms a ring of vascul ar bundles.(7) Activity of cambium goes on changing regularly and more rings of vascular bundles are formed.(8) The last one or two rings of vascular bundles lie in conjunctive tissue.(9) Cork cambium is formed below hypodermis and forms cork and cork cambium in normal fashion.

MIS and its role in the decision-making process Essay

MIS and its role in the decision-making process - Essay Example It is evident from the study that information systems have come a long way from the time electronic data processing (EDP) was introduced in the 1960s, moving out of the large super-cooled computer facilities that housed the macro computers, punched card readers and peripheral magnetic tape and drum readers, into the homes and even on the persons of ordinary people who need not understand the technical jargon to use them. With the huge advances in technology, the social development of digital communications have likewise transformed the way the typical consumer is regarded and related to by business organizations. Management information systems have enhanced this relationship bi-directionally, altering the ways businesses compete against each other for the customer’s attention and patronage. Today, the key to effective and successful competition lies no longer in corporate size and strength, but in the speed and agility with which firms take advantage of their information syste ms. Organizational form is another variable affecting the responsibilities which the IT system is tasked to perform. There are two general organizational forms: the functional organizational form, and the product organizational form. The organization structured according to the functional form is one where the designation of departments, sections, or units are according to the business functions – i.e., marketing, accounting and finance, production and operations, human resources, and so forth. When the organization is structured according to the product form, the departments and other units are designated according to product or market lines. The form of the organization is seen in conjunction with the IT function and structure; generally, when activities are organized according to functions, IT structure is generally centralized, and for activities organized around products and markets, IT structure is decentralized (Travakolian, 1989, p. 310). Finally, organization size is a factor that influences IT structure. It was observed that size in terms of revenue is directly related to the degree of centralization of IT, although the number of employees appears to have no impact upon IT structure (Ein-Dor & Segev, 1982, p. 55). Categories of competitive strategies An IT system is generally successful if its activities support the firm’

Outline Chapters Essay Example | Topics and Well Written Essays - 750 words

Outline Chapters - Essay Example There is also an emphasis that is placed on the skills requirements by career development practitioners. The chapter further moves on to discuss the history of vocational guidance and career development, which discusses the new paradigm for the theory and practice of career counseling. The chapter then moves on to provide a well set out timeline table of the various events that have taken place since 1883 until 2001. Furthermore the chapter provides for a discussion of the need for career development services which provides for numerous statistics of the country and the career development services that are presently used within the society. A discussion of the high school student needs and disabled persons needs. There is also a discussion of the definition of position, job, occupation, career and career development which help provide a basis for the further chapters. The author then moves on to the meaning of work and also why people work, this also includes the various definitions that have been provided in the past. The chapter is concluded with a clear summary to help recall everything discussed within the chapter. The main objective of this chapter is to provide the readers with the history of theorizing the career choice and development. The other objective that the chapter entails is the discussion of the trait – and – factor and also the developmental theories. Discussions of the applications and the theories have been able to stand the test of time in the sections. The chapter starts with the discussion of the purpose and evaluation of the theory of career development. The chapter moves on to provide a timeline of the history of career development and how it has theorized over the years. This time line provides for the events that have been dated back to 1909 until 2005. The chapter provides for a history of the theorizing process of career

Government intervention in global business Outline

Government intervention in global business - Outline Example Different economic forces, such as, booms, recessions or different forms of crisis such as financial crisis, create different situations that need different forms of government intervention. In this paper, the issue of government intervention would be studied with respect to the various measures that governments in different nations of the world adopt. This research work would follow inductive approach and use secondary data for the analysis of data. The research process would involve preparation a research proposal, designing the research method, identification of reliable sources of information, collection of data from secondary sources, analysis of the data and the inferring the results from the discussion of the facts gathered through review of literature. Research studies have been made in the past and are also being made in the current times to assess the motivations behind government intervention in the global economy. Many of the research results reveal that one of the most important and commonly observable intentions of the government behind intervening in the economies is to boost up the economies (Tragakes, 2011). In the developing economies, governments emphasize on increasing level of economic activities in the economy, while in the developed countries, the intention of the government is to maintain stability in the economy and also enhance future growth prospective. According to some researchers, the policies developed by the governments are, essentially, either directed towards covering their economies against outside economic forces or regulating the performances of internal economic forces operating in their countries (P. J. Welch and G. F. Welch, 2009). The varieties of policies of the governments at the global level, fu ndamentally, are guide by these two basic motives of intervention. Partnership has become a buzzword in the current economic context. Until the past few decades, the

World Literature Comparison Work with some Creative Writing. An elegy Essay

World Literature Comparison Work with some Creative Writing. An elegy and Folklore - Essay Example He rode with a naked sword in one hand An eagle adorned his shoulder He fought in the battles to save his people Came victorious over and over He was needed by the people but he wanted to meditate He left for heavenly abode never to come back again He was our guide ,our saviour, our Guru We lament His loss ,Respect Him, Consider him our God He would appear whenever we call him For, he is dear to all. 2. A Folklore Once upon a time, there was a little shepherd .He used to go early morning with his cattle to the fields near a forest and come back late in the evening. In the same forest, there lived a clever fox. She always wanted to eat that little boy and thought different ways to do it. The boy had a dog which warned him whenever the fox was around, that way the boy was saved every time the fox planned the attack. One day this little boy’s father went to the fair that held every Friday in the nearby village. The father took the dog along. The boy went to the forest as usual, w ith his cattle but without dog that day. The fox thought that it was the best opportunity to make to the boy her prey. When the night drew near and the boy took his cattle back to the village, the fox started following him and said, dear boy, where is your dog today. The boy told him that he is busy with his father. Then, the fox asked so dear boy, you might be lost in the jungle as there is no one to guide you home, why don’t you come with me? The boy got scared but thought, if he will not get rid of the fox today she is surely going to kill him. The boy plans to befool the fox. He tells the fox, I know you want to eat me but before you kill me, can you play a flute for me with your eyes closed, I want to dance a last dance. The fox thought that it is always good to comply with a dying man wishes. Therefore, she decided to play a flute for the boy. She started piping and the boy started dancing. The boy knew that by this time of the evening the group of hounds pass this way. They were his dog’s friends. When they heard the sound of flute, they came to that place. The boy heard the voice of the hounds from afar and immediately climbed the tree nearby .The fox kept playing the flute with her eyes closed .She heard the noises and opened her eyes .She found a group of hounds about to attack her. She started running but was chased and killed. 3. IN  THE NAME  OF  ALLAH THE  COMPASSIONATE THE MERCIFUL      Praise be to Allah, Lord of the Creation, The Compassionate, the Merciful, King of Judgment-day! You alone we worship, and to You alone we pray for help. Guide us to the straight path The path of those whom You have favored, Not of those who have incurred Your wrath, Nor of those who have gone astray. (Koran) A raindrop, dripping from a cloud, Was ashamed when it saw the sea. â€Å"Who am I where there is a sea?† it said. When it saw itself with the eye of humility, A shell nurtured it in its embrace. (Saadi) The extract from the Koran exalts the Lord, who is the master of creation. The songs are sang in His praise for being compassionate and merciful towards His creation .The extract explains that he is the only benefactor Lord who is worshiped and one can ask for help. The writer of the extract insists that the benevolent Lord must guides us to the straight path, which is right path and the followers, must get directions from the right leader who is favoured by Allah. The Second extract culled from saying of Saadi conveys a deeper meaning. It says a raindrop is ashamed on looking at the vast sea. It thinks that it is very insignificant in presence of this colossal water source. But its importance is realised in the

Germany class Essay Example | Topics and Well Written Essays - 1250 words

Germany class - Essay Example For example, Hitler argued that he would not accept the Christian lie, further; he asserted that the societal epoch would witness the end of Christianity. I think Hitler made the statement with a specific reference to some Christianity trends that were against his political ideologies. Clerics usually use biblical quotes to convince their followers; however, the interpretation that some clerics give to the bible version sometimes may differ. This means that when an individual accept Christian virtues, he has the right to reject version or interpretations, which are not in line with the real version in the Bible. Hitler stated that the battering ram of science would eventually collapse at some point. This statement reveals that science did not mean all to Hitler. A power greater than scientific explanation must be in existence. Although many critics argue that Hitler rejected Christianity, the above statement seems to settle on Christianity as a means, which can answer all the dogmas that science could not explain. Specifically, science cannot explain spiritual activities or perspective that an individual might harbor. This means that science had a limit to which it could explain the occurrences in the society. From the statement, it would be ill to argue that Hitler rejected Christianity. During the routine round table meeting, Hitler argued that the major issue was to handle the matter at hand wisely instead of struggling yet they could avoid the same. The statement was critical to the conditions, which Hitler administration was facing at that time because it tried to avoid the conflict between the Catholics and the Protestants. Christians profess the same faith but have various denominations, which fall in the two categories Catholics and the Protestants. Sometimes it is difficult to explain the divisions that led to the two groups. In my opinion, Hitler was trying to avoid being sack into the

Global Strategic Resource Allocation Essay Example | Topics and Well Written Essays - 1500 words - 1

Global Strategic Resource Allocation - Essay Example With this concern, a discussion will be made regarding a particular global health topic for a selected country i.e. the UK. In this regard, the global health topic, which will be discussed in the following discussion is â€Å"The Need for More Community Health Workers.† From various studies, it can be apparently observed that there exists a correlation between health and social problems. In the UK, the individuals with higher income can better meet the costs of healthcare services, whereas the poorer people have to suffer. The government of the UK has taken numerous steps to serve people who have low income and cannot afford to invest more in accessing varied healthcare services. It is worth mentioning that the UK government has developed various programs and with the help the Community Health Workers, it desired to create greater awareness in the entire region. The government strongly believed that the utilization of community health workers in a large manner will certainly contribute in providing greater health services to the individuals belonging to the UK and also a strategy to suffice the growing shortages of health workers in the UK. The involvement of the government and active participation of World Health Organization (WHO) has introduced certain programs that range from large scale to community-based initiatives in order to serve the individuals effectively residing in the UK. The absence of such programs and the community health workers have might greatly affect the people and the healthcare system of the UK at large (Appleby, 2011). The government of the UK is recognized to set and hold the utmost standards of professionalism in the healthcare sector. The nation has come forward to serve the individuals and also to encourage ethical behaviors. It is worth mentioning that with the help of the community health workers, the UK government desires to protect the interests of the people. The government

Use of Language in the play Blood Wedding Essay Example for Free

Use of Language in the play Blood Wedding Essay I am analysing the play to help me understand the meaning of the play and the characters. This play is a translation of Blood Wedding as Federico was Spanish writer so therefore all the literature wont all be there. Plays arent easy to translate, as when it has been translated it must ensure that the final product works o stage as well as a play in a book. Lorcas translation took place in April and may 1988 in Madrid. The main problem with presenting and translating Lorcas play was that the characters speak from their souls and that Lorcas has writing in a theatre of poetry and emotions. The title Blood Wedding suggests tension throughout the play and the passionate union of two lovers, the bride and the bridegroom and Leonardo and the wife. In Act One Scene One we are introduced to the mother and the bridegroom. We can see that Lorca has represented the mother as being very over protected of the Bridegroom. He shows the audience this by his use of language, we notice that the mother likes to fuss around her son a lot e. g. making sure he has eaten before going out tot the vineyard. Son take some food with you When the son tells her no and that he will eat grapes at the vineyard by cutting them with a knife. This is when the tension rises between the mother and the bridegroom. The mother becomes cross and starts to shout about how knives are dangerous, this when we find out that she lost her husband and son due to being stabbed by a knife. If I were to live pulls my hair. From looking at this speech we see that Lorcas language is poetic, we immediately know that Lorcas views of the mother is that he has her treating her son like a child. As part of the audience I can see that the mother does do this through her use of language. As the audience we gain information about the mother and bridegrooms relationship by looking at the use of language and how its spoken, also from looking at language we look at the two characters and see how they communicate with each other, what their tones, pace and their relationship is like. The son changes the subject by bringing up the bride; by looking at the language we can see that the mother is very suspicious and curious about her. She had didnt there. This shows that she has been listening to the gossipers about the brides past. I think Lorca wants to set out that the mother doesnt want her son to be married. I think Lorca represents the mother as a bitter, evil old woman who doesnt think about her sons future as she is always shouting, saying nasty things. I have also notice that she asks a lot of question, this shows that she is curious especially about the lady her son will be marrying, Do you know my sons.? I think Lorca has chosen the language he has because it helps the audience to understand the characters more, their relationships with one another and to learn more about the characters personalities. I feel that the mother and the bridegroom do have a loving relationship after analysing the use of language they use. Youll be so happy! Both of you. I can see that they have communicated with each other strongly. Although we see that the mother isnt happy with him getting married, I think its because she doesnt want to feel as though she has lost another member of her family. After analysing the language, I can see that the mother is trying to set to the audience and the father that her son will be able to support and look after the bride, My son has the very best of prospects. I can also see that the son has a caring relationship with his mother, The first one is just for you.. This shows that the bridegroom knows that she wants him to children, it also shows that he is thinking about her and knows that shed like the family to extend. At the end of the play the language Lorca uses shows that the mother encourages the son to go after Leonardo and the bride, Go on, go. With you. I think from looking at the use of language between Leonardo and the bride in Act Two Scene One, Lorca has set out that these two characters deeply do love each other. Yes, I got always blame. When Leonardo says this, I think he is trying to tell the audience that he regrets marrying his wife and wishes he and the bride stuck together. I know Im crazy. around my room. This shows that the bride feels the same and doesnt know if she wants to marry the bridegroom. I think Lorca represent that she is only marrying the bridegroom as he is more her class as Leonardo isnt. At the end of the play when we see Leonardo and the bride together, I feel that they have a strong, caring and warm relationship after analysing the use of language. I can see that the bride tries to hide her feelings at first. Ill go my own back. But as Leonardo talks to her, telling her shes wrong, we begin to learn that she was the one who decided they should run away together. The language they use is filled with passion, Naked. feel myself burn. its the scent of your breast. Lets just go from here whispering all around. And is also very poetic, And grew thick with weeds. Lorca is using this language to show us that the bride didnt know whom she wanted to be with, someone with money or someone who she loved. The couple are very affectionate we can see that Leonardo really loves her, as there is a lot of touching, they are dedicating their love for one another. If this book didnt have the language it has, then the book wouldnt have maybe had a different ending. Lorca uses poetic language in his plays, it explains why such a theatrically innovative play Blood Wedding is full of echoes of folk culture. Poetic language shows expression of each character. The creation of poetry in Blood Wedding can lead us to imagery, we sense the feeling the characters are feeling. Lorcas dramatic language possesses a symbolism of imagery.

Explosion Of The Digital Era Public Relations

Explosion Of The Digital Era Public Relations Public Engagement is a modern paradigm in the PR context and sets out how professionals should be listening and engaging with their key stakeholders in the 21st Century. Marshall Manson, Director of digital strategy at Edelman UK, describes the terminology as advancing shared interest moving from an influence pyramid to a world of cross-influence (pg 5). According to Edelman there are four attributes of Public Engagement; it aims to be democratic and decentralized, inform the conversation, call for engagement with stakeholders and finally make it clear how reputation is important. Public Engagement has to work in all four areas (Richard Edelman, 2008). Trust building both internally and externally, reputation management and transparency are the hallmarks of successful PR initiatives besides positioning the CEO. Jean-Jacques Rousseau, John Stuart Mill and G D H Cole (1968) came up with the term Participatory Democracy, which was the forerunner of Public Engagement. Mills supported a representative government with some form of public participation but on a limited scale. Wholesale participation could endanger political decision making and hence democracy. (Pateman1970) Engagement in politics had been regarded as reactive but it is now perceived as proactive. Dialogue and engagement with all parties is important to prevent loss of public trust (Edward Andersson, Simon Burall Emily Fennell, Involve 2010). The Big Society introduced by David Cameron 19 July 2010 sought public dialogue and involvement in decision making. Business and government rely on PR to establish trust and dialogue. Public engagement, like any conversation, is all about listening. Our world can be likened to a conversation and in order to be successful we need to listen ( Richard Edelman 2008). New technology has presented the public with effective tools for engaging in these conversations at a level never experienced before. A white paper published by Arthur W Page Society (2007) is a good example of how Public Relations practitioners and company leaders must change their strategies and business goals to be more authentic in the 21st century. The study looked at how CEOs saw their roles change with the culture of the environment. Environment is changing because of the emergence of all things digital, a global economy and a new breed of stakeholders. However, what it fails to do is to provide a way that can be used to enhance the role of the communication department in the future. According to the paper it believes that communication departments have lost control. In order to move forward they must adapt to new technologies, audiences and engagement models. Transparency is a key part of performing well in the 21st century, it encourages trust on behalf of employees and the public and is in demand more than ever (Michael Smith, Richard Hunter, Ken McGee, Gartner 2010). Public opinion surveys have confirmed the need for transparency in business and managing trust (Grunig, J.E 2009). For organisations to succeed in Public Engagement, they need to be informed, transparent, prospective and adaptive to their key stakeholders (Royal Commission on Environmental Pollution, 2008). Prior to current publications on Public Engagement, the term was mainly connected to the science world. A report written by Demos (2009) stated that the UK was now seen as a leader in public engagement within the science world. Public Engagement, it argued would only work when interest groups were included. Matthew C. Nisbet Dietram A. Scheufele (2007) argued that communication must be accessible to all sections of society. Advocacy, a term used by PR company Weber Shandwick, is defined as Public relations caught the first wave, the adoption of new technology to spread information But that first wave, sharing information with more segmented audiences, is cresting. A new one, a fundamental transformation of communication from information to advocacy, is rising (Jack Leslie, Chairman, Weber Shandwick Worldwide). It argues that personnel engagement is needed in order to be able to communicate with their audiences. It is evident that universities are becoming involved with the term Public Engagement. The National Co-ordinating Centre for Public Engagement (NCCPE) is part of the Beacon for Public Engagement project. Their aim is to encourage a change in how universities engage with the public and their stakeholders. ___________________________________________________________________________ Social Media Traditional PR skills are still helpful in bringing transparency to communications with stakeholders (Schlesinger 2010) but the introduction of Web 2.0 technologies has changed the world of communications for PR (Pavlik 2008) and Philips and Young (2009). Grunig, J.E (2009) noted that digital media has the potential to make the profession more global, strategic, two-way, interactive and socially responsible (pg 1 Paradigms of Global Public Relations in an Age of Digitalisation). However, he comments that this new media is being used ineffectively by practitioners. Some are using it, as they did with the old media, as a place to write messages rather than using it to interact with the public strategically. Grunig (2009) concludes that it can only be used effectively if social media is used to its full capacity. Public engagement has created new networks of influences and special online forums leading to a world of communication through Blog, Twitter and Facebook among many, impacting all walks of life (Edelman, 2009.) In 2009, 625 million people worldwide had access to the internet (McCann 2009). Sharing of social networking sites has created huge paradigms for PR. It has increased challenges for organisations for the crucial role played by transparency, quickness and clarity in response (Pavlik 2008). The rise in digital interaction and the surge in social media present the practitioners with enormous opportunities. According to McCanns Wave 4 report (2009), social media platforms are becoming the norm to create and share. In his study he noted how they presented unique opportunities to listen and observe. One way messaging is now outdated and anyone understanding this new communication world will succeed (Weber Shandwick). It is important to recognize that social media is also important within organizations, encouraging employee engagement. Enterprise 2.0 is a form of web 2.0 which is used for businesses only. They provide services such as Yammer, a corporate version of Twitter, and Chatter- a social-networking service (Economist 2010). According to Mashable (2010) the top five engaged brands in social media are Starbucks, Coca- Cola, Oreo, Skittles and Redbull. Starbucks have created a digital platform for the participation of public through My Starbucks Idea for communicating with customers by just listening to customers suggestions. Companies are benefitting from listening and improving their services for all stakeholders including customers. Richard Sambrook (the former head of BBC news) believes that every company should be a media company he says. Big companies are going directly to the consumer to engage them now, rather than through display or spot ads and the traditional means of trying to reach consumers. You cant just be out there shouting at people about your brand, youve got to engage with them quite carefully PR is there to help organisations to be honest and engaged with the Public in this new age of media and should not spin stories to the press (Independent 2010) A Stakeholder can be defined as anyone who is affected by the actions arising from any organisation, whether a public or private entity. When engaged, stakeholders can provide organisations with valuable feedback on society expectations leading to the generation of creative solutions and earning the organisation valuable stakeholder support (Lawrence Weber 2008). With the advent of technologically enabled tools there has been a democratisation and socialisation of the media leading to a greater involvement by all participants. Breaking news is today likely to be captured first on Twitter, or the like, rather than a news agency (WrightHinson 2009). This in turn has necessitated greater transparency and in turn enhanced the role of PR professional teams in the management of organisations day to day operations. The status of employees and customers has now been placed on an equal footing with shareholders and other governing participants. (Authentic Enterprise 2007). Evolving through p ublic engagement, the corporate communication function is set to play the role of catalyst in this new environment and the PR practitioner can help empower corporate culture and stakeholder confidence (Miller 2010). At a local level internal communication has become more significant in shaping the management and image of organisations (Authentic Enterprise 2007). Trust is a valuable commodity which needs to be nurtured; in times of crisis the trust relationship will play a significant role in shaping the outcome of adverse events. Encouraging a listening culture within management will enhance the perception of trust (Mazzei and Ravazzani 2010). This is a function that PR needs to develop to accommodate changing communication platforms and models. Strategies need to consider the social and behavioural changes brought about by the internet. There have been many communication models put forward over the past 60 years the principal ones being the Shannon and Weaver model 1949, Shramms Interactive Model 1954 and Grunigs and Hunts 4 Models (1984). It is important to look at communication models to see whether Public engagement is a new paradigm or simply an extension of these. Shannon and Wavers (1949) Mathematical theory of Communication is accepted as one of the most important models from which communication studies has grown ( Johnson and Klare 1961), albeit biased towards the technical aspects of communication research (John Fiske 1982). In contrast to the above models Schramm went on to create his model which emphasised two-way communication (1954) and introduced the concept of feedback. In problem solving scenarios open ended questions need to be asked in order to gain feedback and results. The two-way symmetric model, Grunig and Hunt (1984) is probably the most popular and widely used in todays PR industry. This model is described as being one that can build relationships and resolve conflicts. It is where the stakeholders have a say in what an organisation does and can have some power over policies. This model employs research, listening, and dialogue as tools to cultivate relationships with both internal and external strategic parties. Pieczka (1996) criticised the model as she felt that the study was biased to the two way symmetrical model and questioned the validity of his model. According to Phillips and Young( 2009),social media is causing a new communication paradigm. They believe that communication is shifting from the traditional hierarchical arrangement to an audience model encouraging horizontal discourse. This is confirmed by Edelman (2009). A further study by Grunig developed a model for excellent public relations ( Grunig 2002 ,Grunig Dozier ) It was found that the most successful PR departments took part or contributed to the strategic decisions of the company. Once stakeholders had been identified the study showed that successful PR departments developed programmes to communicate with them. According to Grunig (2002.) Excellence is seen as the balance between an organisation and the public. It was seen as the management of communications on a level that aided the strategic management role whilst maintaining the attention and cooperation of the public. As such the PR role was enhanced and perceived in commercial terms whereby long term relationships could be forged between strategic parties. Philip and Young (2009 ) argued that the new PR challenges the Excellence model. LEtang (2006) was also critical stating that the power imbalance between organisation and public was a flaw in the theory of two-way communication. However Grunig insisted that the model was revised over the years. There appears to be a gap in communication models in regards to Public Engagement although Grunigs fourth model is possibly the closest to it. It is evident that a new model of PR is needed. Whether it is to be called Public Engagement is something which has to be decided.